Retooling
I'm at a typical inflection point where I usually find myself after what I'll label my "ambitious" phase. I've flitted back and forth between posting more on LinkedIn (where engagement is likely to be slightly higher) or on the blog (where I'm guaranteed to own my own content, and the audience is likely to be more engaged if smaller) without committing to one strategy or the other. After much thought, I still haven't developed a straightforward plan, but if the idea was to post more frequently on LinkedIn in order to generate business leads, then that's not really working. So why not post where the content is my own? On the other hand, I believe most, if not all, of my blog traffic originated through my LinkedIn connections, which means...I should still post on LinkedIn regularly. Damned if you do, damned if you don't. Of course, this is a quandary because outside of my current consulting gig, I'm not doing much to develop my business, so t...
