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Self Publish or Self Own?

Today on LinkedIn , I announced that I plan on publishing some short books about topics near and dear to my heart.  I alluded to this briefly in my last post as a means to generate potential leads for consulting and, maybe, impart some knowledge to the community at large.  I'm trying to keep my books between 25 and 75 pages, depending on the scope of the material (that's approximately 18K words at the high end).   If you're interested, you can find more details about the endeavor in my post.  However, for this post, I'm going to post my first day's output (1060 words) verbatim.  I'm writing the book in Markdown so I can easily convert it to HTML or PDF, so some of the formatting may be unusual, although I've tried to do some light formatting to meet Blogger's standards (no I haven't).  Also, I haven't done any editing, so typos and sentences that go nowhere are a real possibility (although that's a possibility when I have done some editing)....

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